After nearly 39 years of providing the best protection and service, PT Asuransi Bina Dana Arta Tbk., Or also known as ABDA Insurance, is now expanding its reach in the digital market. Through collaboration with Lifepal, the most comprehensive digital insurance marketplace in Indonesia, ABDA Insurance expands their market reach and improves the services in the digital ecosystem.

“We are happy to announce that ABDA Insurance has officially collaborated with Lifepal. Through this collaboration, we provide more options for customers who want to get the general insurance coverage they need,” said Benny Fajarai, Co-founder and CMO of Lifepal.

In this Society 5.0 era, ABDA Insurance continues to strive, adapt, and carry out various business innovations. ABDA Insurance is committed to maximizing product marketing and improving services, including in the digital ecosystem.

 “ABDA Insurance prioritizes potential partnerships, and we are sure that this collaboration will bring ABDA closer to its vision to become a trusted general insurance company with a strong foundation of integrity and prioritizing customer satisfaction,” said Herlin Sutanto, CEO of ABDA Insurance.

Currently, ABDA Insurance product that can be purchased through Lifepal is Motor Vehicle Insurance. Customers can learn about the benefits and features of these products directly on Lifepal’s platform.

“In the future there will be a variety of other ABDA Insurance products marketed through Lifepal, as part of our efforts to reach closer to the market. We will also continue to innovate, develop and adapt according to the times, in accordance with our company spirit, Go! We Grow ABDA Now!” she added.

About ABDA Insurance

PT Asuransi Bina Dana Arta Tbk. was established in Jakarta on October 12, 1982. During its nearly 39 years of service, ABDA Insurance has grown and developed into a formidable general insurance company that should be reckoned with in the insurance industry in Indonesia. ABDA Insurance’s business focus is to provide protection against the risk of loss, with various types of coverage; Fire, Motorized Vehicles, Engineering, Liability, Transportation, Heavy Equipment, Health, Miscellaneous and others.

About Lifepal is the most complete and trusted all-in-one marketplace, to compare and buy health insurance, life insurance and vehicle insurance products according to customer needs and budgets.

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